- graphic design
DESIGN | ADVERTISING | PRODUCTION
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Each ad poses a query that prompts an answer and so by engaging the reader in a whimisical way. The series will run in international yachting magazines in both print and online versions.
Created as a campaign that introduces the app to a global market and recognises the fact that the target demographic is the ultra rich and professional ship's master.
A continuity of layout creates a strong visual association with the various scenarios presented beckoning and refreshing the theme.